Garnier Men India’s PowerLight A Village Initiative

An undeniable fact is that India is a land of paradoxes. While, the affluent Indians live the best lifestyle with the fastest cars and trendiest fashion styles, close to 72 million Indians still live in darkness. 72,000 villages across India have no access to any light! 
With over 400 million Indians living in absolute darkness post sunset,  Garnier men come up with the ‘PowerLight A Village’ campaign. The campaign aims to provide solar lights, portable solar lamps and solar panels to rural households across the country.
The unique thing about the campaign is that to support it they do not request you to contribute in terms of money. To support them all you need to do is create awareness among consumers by contributing your pledges on social media and be a part of a movement. Every tweet, like, share and comment, will contribute a predetermined unit of energy. This will be coupled with activation on-ground that will allow men to come and pedal bicycles which will be recording the energy generated.
The campaign aims to improve the lives of thousands of people across India living in light-less villages by providing households with 1 solar lamp, 1 solar tube light and 1 solar panel.
The ‘PowerLight A Village’ campaign has now entered its 2nd phase and close to 800 households across India have been benefited via the process of rural electrification with over 1,371,770 watts generated online. The initiative has so far, received a great response on the social media platforms. Through the simple medium of social media, Garnier Men reached out to more than a million consumers and encouraged them to participate in the campaign.

With this innovative campaign, Garnier Men stands true to its tagline ‘Take Care’ and making it not just a personal statement but extending to the society at large. 
Here is a link to a beautiful video about a little boy and the lengths he goes to, to bring light to someone he loves and I hope it will inspire you all take a minute out of your schedules and contribute to this great cause.
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