Events Uncategorized

Innisfree Opens Its First Store In New Delhi

Last week I was invited to attend the media launch event of the first Innisfree store in India. Innisfree is a part of Amore Pacific, South Korea’s biggest beauty company and is a 100 percent natural premium beauty brand. Innisfree marked its entry into the Indian market with the launch of a retail store in the upscale locality of Khan Market.

Offering a full range of 100% natural product lines made of Geen Tea, Olive, Wine, White C, Jeju Volcanic and other natural ingredients, Innisfree brings the best of Jeju Islands to customers across India. They also unveiled its most celebrated Green tea product line made from organic green tea leaves raised at the beauty giant’s tea garden, Seokwang Green Tea Garden in Jeju. The range comprises of unique products like Green tea Sleeping Mask, Green Tea Seed Serum, Green Tea Mist and Green Tea Recipe Capsule Pack to name a few.

The exclusive store at Khan Market will host an array of products ranging from skin care and beauty to natural looking lip tints, CC and BB creams along with green and eco-friendly nail paints. I was really impressed with the extensive range of products that the store has. They have covered everything, right from skin care to makeup and they have product line for men as well. 

I spent some time chatting with Jennifer and Mini Sood Banerjee, Brand Managers of Innisfree about the range, the products  and how to use them and they explained everything very patiently. We also had a brief demonstration regarding the usage various products of the green tea range during which alot of tips and information related skin care was shared.

Jennifer telling us about the brand

Mini Sood Banerjee

I also noticed that the makeup available…which is mineral makeup by the way was pretty affordable. The only issue I saw was that at least when it comes to foundations, BB and CC creams was that the shade selection is a little limited. The blushes on the other hand are available in such pretty colors that you should definitely take  a look at them when you visit the store.

Keeping with green tea theme, we were also offered these cute cupcakes that were really delicious and this cute press kit…isn’t it pretty ?

I am pretty happy to see Korean brands finally entering the Indian Market as I am soo tired of looking for Korean skin care products online and paying hefty shipping for packages that sometimes don’t even reach me. I have already started trying the products that were provided in the press kit and will be posting the reviews soon. Till then you can definitely go and check the store for yourself….just walk straight from the Masaba showroom towards  the Forest Essential store.
Which product do you want me to review first?
Let me know by commenting below 🙂