PR: The Body Shop India Names Jacqueline Fernandez As Its New Brand Ambassador

The Body Shop® India announces that Jaqueline Fernandez will
be representing its range of naturally inspired and ethically produced cosmetics
products as its new brand ambassador. In line with The Body Shop’s values
business as a force for good”, Jacqueline, exemplifies natural beauty with her
commitment towards charity organizations and campaigns for education, human
rights and animal cruelty free causes. Says David Smith, Managing Director,
Asia Pacific, “For The Body Shop, Body Shop, India is a very important market
and it is one of the fastest growing markets in Asia Pacific with 115 stores
across 40 cities. We are thrilled with this partnership with Jacqueline
Fernandez as she embodies everything that the brand stands for – natural beauty
coupled with a deep respect for people, animals and the environment. Jacqueline
is well-loved in India and we are confident that she will help The Body Shop to
further connect with consumers of diverse age groups and backgrounds.”


Speaking about her new role as Brand Ambassador of The Body
Shop, Jacqueline said “I have grown up with The Body Shop’s products and swear
by them. It’s a dream come true and an absolute pleasure to be the face of this
inspiring natural and ethical beauty brand. I am totally addicted to The Body
Shop products – which are perfect for Indian women and men – be it body care
products bursting with the sensoriality and effectiveness of natural
ingredients, the amazing skin care offering, the rainforest hair care or
uplifting fragrance ranges. I love the fact that The Body Shop offers amazing
ingredient-led ranges and my personal favourites are which is a must-have Strawberry
body butter, for me this season as I can smell the refreshing scent for hours
afterwards, Tea Tree oil that keeps my skin blemishes-free and for my hair, I
always trust and use The Body Shop’s Rainforest Coconut Hair Oil. I am truly
honoured to be a part of the brand in India and I look forward to all the great
work we will be doing together and meeting fellow The Body Shop fans.”

As the face and voice of The Body Shop India, Jacqueline
will appear in multimedia campaigns spanning print, in-store, digital and
social platforms. The Body Shops India’s first campaign with Jacqueline will be
launched in May 2014, with its strawberry body care collection.