PR: The Body Shop Vitamin E Cool BB Cream

cool with Vitamin E COOL BB Cream, our new BB Cream hero. With its light
coverage, light
price and moisture-rich formula, this cool take on BB Cream quenches skin and
covers imperfections
in a flash.
Experience beautifully
fresh-looking skin in an instant. Vitamin E COOL BB Cream illuminates, evens and corrects your complexion for a refreshed
skin-look. What’s more, this hydrating BB Cream drenches skin with moisture for
12 hours. Skin feels wonderfully comfortable all day long.
One Cool
Ever unsure of which
shade to pick? Never fear. Vitamin E COOL BB Cream has one shade and an ultra-blendable texture for
luminous, natural-looking coverage. It’s so easy to apply and lightweight to
wear, it looks and feels like you’re an au naturel, bare-faced beauty.
Vitamin E COOL BB Cream is enriched with wheatgerm oil, one of nature’s richest sources of
Vitamin E.
Meet our
other Vitamin E heroes!
Vitamin E Cool BB Cream is an extension of our iconic Vitamin E skincare range which has been
loved by women all over the world since 1977. 
A bestseller for 35 years, one Vitamin E product sells every three
The ‘Vitamin
E’ range provides effective protection and hydration to give a clean, refreshed
and nourished skin. Enriched with vitamin E harvested from wheatgerm
oil, the products in the entire range act as powerful antioxidants increasing
the smoothness and suppleness of the skin whilst providing hydration and
The products in the entire ‘Vitamin E’ skincare range provide you
everyday solutions from cleansing, toning, moisturizing to expert treatment.