PR:Garnier Fructis announces Alia Bhatt as its Brand Ambassador  

Garnier Fructis, one of India’s leading hair care brands, has named actor Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that the brand has signed on a brand ambassador in India.
             
In
this exclusive digital launch, Alia
reveals that she is the new Garnier Fructis Brand Ambassador through a digital film conceptualized and produced by digital marketing agency FoxyMoron; where she recalls her favourite hair memories and
the importance of her hair http://bit.ly/AliasHairAffair.  
Alia has
garnered nationwide praise for her performances in films Highway and 2 States.
Her uninhibited acting style has made her one of the most
sought after young talent in the Indian film industry.
The
buildup to this digital reveal of Alia was through conversations of #10ThingsAboutHer,
reaching out to over 5,00,000
fans and followers
across the Garnier Fructis Facebook, Twitter and Google+ platforms.
In addition to the
video, fans and users have an opportunity to share their ‘Hair Affair’ stories with Garnier Fructis on www.haircareforyou.in; these stories
are about favorite memories of their hair and the importance of their hair in
their life.
Speaking
about her association with the brand, Alia
Bhatt said, “My hair
is very important to me and I only trust Garnier Fructis
which has always been my favorite shampoo. I love it’s fruity, long lasting
fragrance and the way it leaves my hair feeling nourished and strong. The new
Garnier Fructis shampoos & conditioners have been specially developed for
Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I
have”.

Commenting
on Alia’s association with the brand, Rupika Raman, General Manager, Garnier
said,
“We’re
very happy to welcome Alia on board as the face of
Garnier Fructis. Her personality and energy finds great
synergies with Garnier Fructis. No other brand is as synonymous with youth and
vitality as Garnier Fructis. Alia brings both these qualities to the table with
her talent and individuality.”
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