PR: Kiehl’s Ultra Facial Oil-Free Gel Cream Fresh Hydration

For over 160 years, Kiehl’s has been serving its customers the most efficacious formulas made with the finest natural ingredients. Throughout that time, they have also sought to develop different formulas for different skin types. Today, Kiehl’s proudly introduces their newest innovation for normal to oily skin types, Ultra Facial Oil-Free Gel Cream Fresh Hydration. Formulated to achieve the fine balance necessary to keep skin looking virtually shine-free for 24 hours, while also maintaining its essential moisture for a full 24 hours of fresh hydration. 

“When caring for oily skin, it is important to strive for balance rather than simply using products to remove oil and degrease the skin,” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. Although it seems counter intuitive, oily skin still needs hydration and protection of its barrier function. I frequently see patients try to reduce oil by over-drying their skin, which often leads to more oil as the skin compensates to protect its essential moisture. A product with an oil-free gel cream formula that does not add oil but maintains moisture is a good foundation for an effective skin care regimen for those with oily 
skin.” 
Globally, normal to oily skin types represent a significant proportion of skincare customers. With this in mind, Kiehl’s chemists have created Ultra Facial Oil-Free Gel Cream Fresh Hydration to address the specific hydration and shine control needs for these skin types.
Ultra Facial Cream, a Kiehl’s worldwide bestseller, offers 24-hour hydration. But for normal to oily skin types, there is the additional need to manage shine along with moisture levels. Kiehl’s chemists address these needs with Ultra Facial Oil-Free Gel Cream Fresh Hydration, a new, refreshing, non-sticky formula that conditions normal to oily skin for a full 24 hours of fresh-feeling hydration. It is also fragrance-free and will not leave a residue. Used daily, this lightweight gel cream minimizes the appearance of shine. 
Kiehl’s chemists selected an efficacious blend of ingredients to work together to help strengthen skin’s moisture barrier, leaving it velvety-soft and looking virtually shine-free. 
Imperata Cylindrica Root Extract – The plant thrives in dry, excessively saline environments and is native to many of Earth’s deserts, but is especially prolific in the Australian Outback. Its roots contain high concentrations of potassium, and help to provide an immediate and lasting hydrating effect. 
Antarcticine – The formula, with Antarcticine, will help to provide superb protection against dryness, and helps hydrate skin, providing it with a noticeably smoother appearance while shielding skin from external aggressors. It further helps to protect the skin by facilitating skin’s retention of natural water reserves. Sourced from Antarctica, it is a glycoprotein. 
Glycerin – Glycerin attracts and pulls moisture from the air to replenish and hydrate skin. 
“The foundation of healthy-looking skin is built by achieving a high level of hydration,” shares Cammie 
Cannella, Vice President of Global Education. “Through the years we’ve developed a variety of uniquely efficacious formulas in order to meet the individual hydration needs of our customers around the world. No matter what their skin type is, we are able to provide each of our customers the most appropriate formula to ensure their skin stays optimally hydrated for a full 24 hours.” 
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