Events Uncategorized

TRESemmé Cosmopolitan Backstage Party

The Foyer on One Style Mile was the place to be on 19th November as Cosmopolitan Magazine and professional haircare brand TRESemmé hosted an exclusive party for Delhi’s fashion influencers, in association with Mercedes Benz Fashion Week. While I couldn’t be present there due some prior commitments, I still have some pictures and information about the event that I want to share with you guys 🙂
The most interesting thing about the party was that it was designed as a live theatre concept—an authentic backstage area at fashion week with clothes racks, mood boards, make-up stations and three giant screens playing some Cosmopolitan’s favourite shows from Mercedes Benz Fashion Week including Falguni & Shane Peacock, Rebecca Minkoff, and Vivienne Tam. You could see models rushed about getting their hair styled by TRESemmé professionals, practiced routines directed by choreographers , and were fitted for gorgeous Falguni & Shane Peacock outfits from their Spring/Summer 2014 collection.

The models and the guests enjoyed sparkling wine, and munched on chocolate-dipped strawberries, mini chocolate and energy bars, gourmet pizzas, and model-portion salad plates—typical backstage snack food—while taking in the high-energy environment. Frantic show directors barked orders to the leggy models some of whom were clad in bathrobes with their hair set in rollers, waiting impatiently for turns in front of the mirrors. Talk about live theatre at its best! Guests left the party with a fun TRESemmé and Cosmo goodie bag, and a pretty memorable experience!

Nandini Bhalla, Editor, Cosmopolitan, summed it up: “If there are two things a Cosmo girl loves, it’s a great fashion party—and fabulous hair! Which is why we were thrilled to partner with TRESemmé and Mercedez Benz Fashion Week to put together this unique backstage-theme party. The fashion week-style ambience, New York warehouse feel, quirky finger food, and cool people made it an unforgettable night!”